C.V.
BRANDON A. GROSS
PROFILE
Experienced creative and operations manager for online and broadcast media marketing and content creation.
EXPERIENCE
CREATOR / PRODUCER
Park Slope Productions / G4 TV (Comcast Group) May 2009 – August 2009
Developed and sold 10 -episode unscripted docu-drama television series to G4 TV Network.
- Create series story arch and episode act structure
- On-set physical segment producer
- Strategize marketing efforts between network and production, including digital campaign
DIRECTOR, INTEGRATED MARKETING-BRAND ENGAGEMENT
Current Media, LLC., San Francisco, CA 2008 – Present Lead team developing customized online, offline sponsorship packages for global advertisers; reporting directly to SVP, Marketing.
• Drive product development in conjunction with online and on-air programming stakeholders to create custom integrated opportunities for clients resulting in $10MM+ in ad sales revenue
• Own VCAM (Viewer Created Ad Message) program; the first user generated television advertising program, including all facets of pre-production, campaign flight, promotion/outreach, and brief development resulting in over 10 successful user-gen advertising efforts. Campaigns include such clients as Toyota, Wachovia, T-Mobile, and L’Oreal Paris
• Collaborate with ad sales team in client pitches, attending all client meetings
• Lead cross-departmental committee focused on advertising model innovation and monetization
CREATIVE EXECUTIVE/SUPERVISING PRODUCER – VIEWER CREATED CONTENT
Current Media, LLC; San Francisco, CA 2007 – 2008
Responsible for the creation, development and production of original content; including licensing
preexisting content and creating creator outreach program.
• Managed all phases of television programming and production for 1/3 of the network’s programming
• Manage budget of $400,000 for content production and acquisition
• Led producer outreach efforts, resulting in 20% increase in participation over 4 months and growth of creator database by over 50%
• Principal creator and supervising producer of key brand franchises; (Street Styles)
• Successfully identified marquee content properties and negotiated licensing deals for online and on-air distribution
• Managed team of four, including editors and associate producer
ASSOCIATE PRODUCER – VIEWER CREATED CONTENT
Current Media, LLC., San Francisco, CA 2006 – 2007
Managed all production responsibilities and established the producer community outreach program, which would result in an active database of over 3000 content creators
• Responsible for hiring of eight full time employees in both production and outreach team
• Spoke on several panels across US, representing Current on digital media, user generated content, and television
AGENT TRAINEE / COORDINATOR
United Talent Agency; Beverly Hills, CA 2004 -2006
Charged with creating and exploring business opportunities for the company in digital media by a senior partner.
• Generated opportunities and negotiated deals for agency clients in mobile and digital media
• Evaluated scripted and non-scripted film/television submissions and offers to the agency and its clients
• Support Board Member/Head of the Talent Department in all aspects of corporate management
EDUCATION
BROWN UNIVERSITY
Providence, RI
Bachelor of Arts; Modern Culture and Media December 2003
UNIVERSITY OF SOUTHERN CALIFORNIA
Los Angeles, CA
Masters of Fine Arts Candidate; Peter Stark Program – School of Cinema and Television
EXTRA-CURRICULAR
• Freelance copywriter
• 401(k) Committee Member representing 300+ employees at Current Media
• Fluent in all facets of physical video/audio production
• President of the Jr. Board of Directors, United Cerebral Palsy
