I swear to Yahweh, it’s a new trend… The self-hating/loving Jewish tattoo.  “Fuck you mom, I don’t care that you’ll never speak to me again or that I can’t be buried in a stupid cemetery with Grandpa Saul, desecration tattoos are what’s hot now.”  Issues?

Contrary to the type of image that Heineken is attempting to associate themselves with, our friend here is neither “premium” or “light,” he does however belong to a fraternity that fashions themselves as Free Masons and proponents of a new Illuminati/New World Order.  I’m not going to even try to decypher the cryptic bullshit non sensical meaning that encompasses his whole back… I just hope this dude is married or settled down, because I can’t imagine a girl/guy taking our guy’s shirt off and just rolling with this tat.  “Don’t worry sweetie, the world isn’t going up in flames, and “the man” doesn’t have one eye open on you or anything… it’s just an inside joke with me and some of my homeboys.”